Behaviour Lab combines data science, behavioral finance, and technology to deliver a sophisticated Software-as-a-Service (SaaS) platform for the asset management industry. Founded by experienced investment professionals, the company's mission is to help active fund managers improve their decision-making processes and enhance investment performance (alpha generation). Their platform analyzes investment decisions to identify and mitigate costly cognitive and emotional biases, providing portfolio managers with actionable insights and a structured framework for continuous improvement.

Founded in

United Kingdom