Appy Finance Ltd is a direct lender and credit broker that aims to simplify the process of obtaining short-term credit. The company leverages technology to offer a quick and straightforward application process for personal loans, typically ranging from £100 to £1,000. In addition to its direct lending services, Appy Finance also operates as a broker, connecting applicants with a panel of other lenders if they are unable to offer a loan directly. The company is authorized and regulated by the Financial Conduct Authority (FCA) in the United Kingdom.

Founded in

United Kingdom