Founded to simplify the process of accessing financial products, ApnaRupee operates as a digital aggregator and marketplace. The company's mission is to make finance accessible and transparent for all by providing a single platform where consumers can compare features, interest rates, and eligibility criteria for various financial instruments like personal loans, home loans, business loans, and credit cards. They partner with a wide network of leading Indian banks and non-banking financial companies (NBFCs) to offer a diverse range of options to their users.

Founded in

India