Founded in 2017, ANNA (Absolutely No Nonsense Admin) is a UK-based financial technology company focused on simplifying financial administration for small businesses and sole traders. The company offers a business account with a Mastercard debit card, combined with an AI-powered digital assistant that helps users with invoicing, expense tracking, receipt management, and VAT/tax calculations. By integrating banking services with administrative tools, ANNA's mission is to reduce the time and effort entrepreneurs spend on financial admin, allowing them to focus on running their business.