Founded in 2008 by Jon Stein and Eli Broverman, Betterment is one of the pioneers in the robo-advisor industry. The company's mission is to make investing more accessible, efficient, and transparent through technology. It offers automated portfolio management using a diversified mix of exchange-traded funds (ETFs), personalized financial advice based on user-defined goals (e.g., retirement, major purchases), and advanced features like tax-loss harvesting. In addition to its investment services, Betterment also provides cash management solutions, including high-yield cash accounts and checking services.

Founded in

Taiwan