Zmarta Group

Zmarta Group, founded in 1999, is a leading digital financial services company operating in the Nordic region. The company provides a free comparison platform that allows consumers to review, compare, and apply for a variety of financial products, including personal loans, mortgages, insurance policies, and electricity contracts from multiple providers with a single application. Their mission is to empower consumers to make smarter financial decisions by increasing market transparency. Zmarta Group is owned by the German company Bauer Media Group and operates several brands across Sweden, Norway, and Finland.