Ziina

Founded in 2020 by Faisal Toukan, Sarah Toukan, and Andrew Gold, Ziina is a fintech company aiming to simplify finances and bring financial freedom to the Middle East. Backed by Y Combinator, Ziina initially launched as a social peer-to-peer (P2P) payment app, often dubbed the "Venmo of the Middle East." It has since evolved into a digital wallet that allows users in the UAE to hold a balance, send and receive money instantly using just a phone number or a personalized "payment link," and track their transactions, positioning itself as a key player in the region's digital payment ecosystem.