Founded in 2011, Youxinbao (友信宝) is a brand under Youxin Financial (友信金服). The company established itself as a prominent peer-to-peer lending platform in China, utilizing technology to connect individual investors with individual and small business borrowers in need of credit. Its mission was to provide more accessible, efficient, and inclusive financial services. Following a nationwide regulatory overhaul of the P2P industry in China, the company has been transforming its business model away from traditional P2P lending to comply with new regulations.