Western Circle Ltd

Founded in 2014, Western Circle Ltd is a direct lender in the UK consumer credit market, operating under the well-known brand name Cashfloat. The company positions itself as a responsible lender, utilizing advanced artificial intelligence and technology to assess affordability and provide short-term credit solutions, including payday loans and personal instalment loans, to UK residents. Their mission is to offer fair, simple, and affordable credit options while helping customers improve their financial health.