Wealth Plum

Founded in 2016, Plum Fintech Ltd operates a smart money app designed to improve financial well-being. The company's core mission is to automate personal finance using artificial intelligence to analyze user spending and set aside small, affordable amounts of money regularly. In addition to its automated savings features, Plum offers users the ability to invest in a variety of funds and company stocks, set budgeting goals, and consolidate their pension pots. The platform primarily targets individuals looking for a low-effort way to build savings and start investing.