Troca Pontos

Founded in 2011 as Troca Pontos, the company rebranded to Easy Live to reflect its expanded focus on entertainment and live experiences. It operates as a major marketplace in Brazil's loyalty and rewards sector, connecting the country's largest loyalty programs (such as Livelo and Esfera) with a vast catalog of offerings. The platform allows consumers to use their accumulated points as a form of payment for a wide range of items, including event tickets, travel, electronics, and other consumer goods, effectively creating a hub for point redemption.