TRANZACT

TRANZACT is a market leader in providing end-to-end, data-driven customer acquisition solutions. The company specializes in the insurance sector, primarily life, health, and Medicare, helping top brands connect with consumers and acquire new customers at scale. By integrating digital, data, and direct-response marketing, TRANZACT manages the entire consumer journey from initial engagement to sale. Founded in 1995, the company has grown through a focus on performance marketing and analytics. In 2019, TRANZACT was acquired by Willis Towers Watson (now WTW), a leading global advisory, broking, and solutions company, to enhance its direct-to-consumer capabilities.