TransMedia Barter

Founded in 1983, TransMedia Barter is a US-based independent barter exchange. The company operates as a third-party record keeper, enabling its member businesses to trade goods and services with one another using an internal currency known as "Trade Dollars" instead of cash. TransMedia's primary focus is on converting clients' excess inventory, capacity, or under-utilized services into valuable assets, such as advertising campaigns in print, radio, television, and digital media, thereby helping them expand their market reach and improve cash flow.