Founded by Abraham Okusanya, Timelineapp Ltd developed its flagship product, Timeline, to address the challenges of decumulation (the withdrawal phase of retirement). The company's mission is to empower financial advisors with robust, data-driven tools to create sustainable and flexible retirement income strategies for their clients. The software uses extensive historical market data and mortality data to model, stress-test, and illustrate the viability of a client's financial plan, helping advisors communicate complex concepts and build client confidence.