Founded in 1996, The Harrison Group is a strategic research and consulting firm that helps leading brands and companies understand the motivations and behaviors of their customers. The firm is known for its expertise in the affluent consumer and luxury markets, providing deep insights into trends that shape consumer purchasing decisions. In 2010, The Harrison Group was acquired by the global public opinion and data company, YouGov, to enhance its strategic research and consulting capabilities in the United States. While integrated into YouGov's operations, the original Harrison Group brand and website are still present.