SWISSGOLD Crypto AG presented itself as a secure, Swiss-based platform for buying, selling, and storing cryptocurrencies and tokenized assets. The company aimed to leverage Switzerland's reputation for financial security in the digital asset space. However, its history was short and controversial, as it was flagged by multiple European financial regulators, including Switzerland's FINMA, for illegally soliciting investors and operating without the required authorizations. These regulatory actions culminated in FINMA initiating bankruptcy proceedings against the company in April 2021, leading to its subsequent liquidation.