Splitit

Splitit is a technology company that provides a platform for "Installments-as-a-Service," allowing merchants to offer their customers the option to pay for purchases over time using their existing credit card. Unlike most Buy Now, Pay Later (BNPL) services, Splitit does not involve new loans, credit checks, or applications. Instead, it works by placing a hold on the customer's credit card for the total purchase amount, which is then reduced as each monthly installment is charged. The company's mission is to empower consumers to use their existing credit responsibly while helping merchants boost sales and improve conversion rates.