SimpliFinancial

Simplii Financial is a direct banking brand that was launched in 2017 as a division of the Canadian Imperial Bank of Commerce (CIBC). It was established after CIBC and President's Choice Financial ended their partnership. Simplii's mission is to provide straightforward, no-fee daily banking to Canadians who prefer managing their finances online or by phone. Its services include chequing and savings accounts, mortgages, loans, lines of credit, and investment options, all accessible through its digital platforms.