Simpler is a financial technology company that provides a universal one-click checkout solution for e-commerce businesses. Its core mission is to eliminate friction in the online shopping process, thereby reducing cart abandonment and boosting sales for its merchant partners. By securely storing a shopper's payment and shipping information after their first use, Simpler enables instant, one-click purchases across its entire network of participating online stores. The company was founded to address the significant revenue loss merchants face due to complex and lengthy checkout procedures.