Simple Health

Founded in 2018 and based in New York, Simple Health was a digital health platform focused on making reproductive care more convenient and accessible. The company provided online medical consultations with licensed doctors who could prescribe birth control, which was then delivered directly to the patient's home. Simple Health aimed to simplify the process of obtaining contraception by handling everything from the doctor's evaluation to insurance billing and pharmacy fulfillment. In 2021, the company was acquired by Thirty Madison, a digital health company with a portfolio of specialized brands. Following the acquisition, Simple Health's operations and services were integrated into Thirty Madison's broader women's health offerings.