Founded in 2019 by Alexander Leishman and Andrew Benson, River Financial is a technology and financial services company dedicated to Bitcoin. The company's mission is to build premier financial products on top of the Bitcoin protocol, emphasizing security, high-touch client service, and long-term value. River offers a platform for individuals and institutions to buy, sell, and hold Bitcoin, as well as services like managed Bitcoin mining and integration with the Lightning Network. They position themselves as a premium service provider for serious Bitcoin investors, differentiating through human-led support and robust security infrastructure.