Founded in 2013, Redcroft Partners is a London-based, partner-led corporate finance advisory firm. It provides expert, hands-on advice to entrepreneurs, corporates, and investors primarily within the technology, media, and services sectors. The company's core mission is to help clients achieve their strategic objectives through services including M&A advisory (buy-side and sell-side), growth capital raising, and private equity fundraising. Their approach emphasizes senior-level engagement throughout the entire transaction process, aiming to build long-term relationships and deliver optimal outcomes for their clients.