rainist / 레이니스트

Founded in 2014 as Rainist Co., Ltd., the company launched "Banksalad," a personal finance management service that aggregates a user's scattered financial information—including bank accounts, card statements, investments, and loans—into a single platform. Leveraging this data, Banksalad provides users with a holistic view of their financial health and offers data-driven, personalized recommendations for financial products like credit cards, loans, and insurance. As a pioneer in the "MyData" industry in South Korea, the company's mission is to empower individuals to take control of their financial lives. In 2022, Rainist officially rebranded its corporate name to Banksalad Co., Ltd. to align the company's identity with its flagship service.