Principled

Founded in 199 principled by Mark Van Name and Bill Catchings, Principled Technologies provides services that help technology companies market their products and educate their workforce. The company's core business revolves around conducting hands-on, data-driven testing and assessments of hardware and software. The results of these tests are then used to create credible and compelling marketing collateral, such as performance reports, competitive analyses, videos, infographics, and sales tools, as well as developing learning and training content. Their mission is to provide clients with "proof points" to substantiate their marketing claims and accelerate sales cycles.