Pefisa

Pefisa S.A. is the financial arm of the Lojas Pernambucanas retail group in Brazil. Originally established to provide credit and financial solutions to the store's customers, it has evolved into a comprehensive fintech. Its mission is to simplify the financial lives of its clients by offering accessible digital products. Its portfolio includes the Pernambucanas credit card, personal loans, insurance products, and a full-featured digital account, positioning itself as a key player in the Brazilian consumer finance market.