Param

Founded in 2014, TURK Elektronik Para A.Ş., operating under the brand name Param, is Turkey's first licensed Electronic Money Institution. The company has pioneered numerous innovations in the Turkish fintech sector, becoming the first non-bank institution to become a member of major card schemes like Troy, Visa, and Mastercard. Param offers a wide array of financial solutions including prepaid cards (ParamKart), virtual and physical POS systems, online payment gateways, digital wallets, and a "Buy Now, Pay Later" (BNPL) service. With a FinTech-as-a-Service (FaaS) model, it also provides its robust infrastructure to other businesses. The company is actively expanding its footprint into Europe, with operations in the UK and other regions.