Opcity

Founded in 2015 and acquired by Realtor.com (Move, Inc.) in 2018, Opcity operates as a lead generation and referral service for the real estate industry. The company's platform uses a proprietary algorithm and a US-based call center to vet and screen online real estate inquiries from various sources. It then matches high-intent consumers with suitable real estate agents from its partner network via a live phone transfer, operating on a success-based referral model where agents pay a fee only upon closing a transaction. The service is now a core component of Realtor.com's offerings for real estate professionals.