Olly provides a streamlined, non-custodial service for users to engage with digital assets. The platform focuses on simplicity and speed, allowing users to buy crypto with a credit/debit card, swap between different cryptocurrencies, and send or receive assets directly to and from their own wallets. By being non-custodial, Olly aims to provide users with full control over their funds without holding them on the platform, positioning itself as an accessible gateway to the crypto market.