Niro

Founded by ex-Googler Aditya Kumar and former Goldman Sachs executive Sankaran S, Niro is a fintech platform focused on embedded credit. The company partners with various consumer internet platforms (such as e-commerce, travel, or services) to offer their end-users seamless access to personalized credit products like personal loans and credit lines at the point of transaction. Niro's mission is to empower these platforms to increase customer engagement, conversions, and revenue by integrating financial services directly into their user experience, leveraging data-driven underwriting to make credit accessible.