Niche Jungle is a Software-as-a-Service (SaaS) company that provides a platform for Amazon sellers to discover profitable product niches, track competitors, and identify high-demand keywords. Their mission is to simplify the product research process by offering data-driven insights through a suite of tools including a Product Database, Niche Hunter, and Keyword Finder, aiming to help entrepreneurs launch and grow successful e-commerce businesses on the Amazon marketplace.