MoxyMetrics

MoxyMetrics uses social media integration and gamification to engage millennials with online banking. Users can set and track savings goals through their online banking. We align the user's goals with the bank's products by giving them 'steps' to achieve their goals. Effective game mechanics motivate product adoption and usage. Affiliate and referral deals build customer loyalty. Customer Engagement + Non-invasive Marketing = Money for Banks & Better User Experience