Founded in 2013 as KeepTruckin and rebranded to Motive in 2022, the company's mission is to enhance the safety, productivity, and profitability of businesses that power the physical economy. Motive serves industries like trucking, logistics, construction, and manufacturing by offering a unified platform that integrates fleet management, driver safety solutions, compliance tools, and asset tracking, leveraging AI and IoT hardware to connect vehicles, equipment, and facilities.