Mitsui Sumitomo Primary Life Insurance Company

Established in 1996 as Citicorp Life Insurance Company, it was later acquired and became part of the MS&AD Insurance Group, one of Japan's largest non-life insurance groups. The company operates on a "bancassurance" model, focusing exclusively on over-the-counter sales by partnering with banks, securities companies, and other financial institutions to distribute its products. Its primary offerings include single-premium individual variable annuities and whole life insurance, aiming to meet the asset formation and succession needs of its customers.