Mahala Loyalty Programme

Established in 1998, Mahala Loyalty Programme is a South African company designed to provide independent retailers with a competitive edge against larger chain stores. It operates as a coalition loyalty programme, where members use a single Mahala card to earn instant cash back rewards at a wide network of participating local businesses. The company's mission is to foster customer loyalty for small and medium-sized enterprises by offering a simple, effective, and free-to-join rewards system for consumers.