Loyyal

Loyyal Inc. offers a "Loyyal-as-a-Service" (LaaS) platform that utilizes blockchain and smart contract technology to revolutionize the loyalty and rewards industry. Founded in 2014, the company's mission is to create a more interoperable and dynamic loyalty ecosystem, allowing for seamless value transfer and personalized rewards across different programs and partners. By moving loyalty points onto a distributed ledger, Loyyal enables real-time transactions, reduces system administration costs, and provides brands with a more secure and efficient way to manage their customer loyalty initiatives, ultimately aiming to increase customer lifetime value.