home-buddies

Originally started as a Facebook group in September 2020 by Frances Lim Cabatuando, Home Buddies rapidly grew into the largest online community of its kind in the Philippines, boasting over 3 million members. Its mission is to create a positive and helpful environment for Filipino homeowners and enthusiasts to exchange ideas, showcase their homes, and seek advice on everything from cleaning and organizing to major renovations and "budols" (a local term for great finds or impulse buys). The community has evolved into a significant media and marketing platform, connecting brands with a highly engaged consumer audience.