Gusto

Founded in 2011 as ZenPayroll and rebranded to Gusto in 2015, the company provides a comprehensive software platform designed for small to medium-sized businesses in the United States. Its core services include full-service payroll processing, employee benefits administration (like health insurance and 401(k)s), and HR tools for onboarding, time tracking, and compliance. Gusto's mission is to simplify complex business operations and create a work environment that empowers a better life for both employers and employees.