Founded in 1992 by the Senff family, the company began by creating a private label credit card for its own chain of supermarkets in Paraná, Brazil. It later expanded to offer this service to other retailers, evolving into a comprehensive financial institution. Today, Grupo Senff provides a complete ecosystem of financial products, including private label and branded (Visa) credit cards, POS terminals (maquininhas) for payment acceptance, a digital account, personal loans, and other credit solutions, with a mission to simplify financial relationships between companies and their customers.