Gold IRA Rollover Guide operates as an informational and affiliate marketing website focused on the precious metals investment niche. The company's mission is to simplify the process for individuals looking to protect and grow their retirement savings by converting existing IRAs or 401(k)s into a Gold IRA. It achieves this by publishing detailed reviews, side-by-side comparisons, and educational articles that rank and analyze various Gold IRA providers. The platform does not directly offer financial products but instead guides consumers to third-party companies, earning revenue through referrals and advertising partnerships.