Fygo

Fygo was a UK-based fintech startup founded with the mission to help students save money effortlessly. The mobile app allowed users to link their bank accounts and automatically receive cashback and rewards when they shopped at participating local and national retailers, eliminating the need for loyalty cards or QR codes. The company primarily targeted the university student demographic. In January 2023, Fygo was acquired by the data privacy and rewards company Gener8, and the Fygo app and its services were subsequently discontinued and integrated into the Gener8 platform.