Frec

Frec is a financial technology company dedicated to democratizing access to sophisticated investment strategies typically reserved for high-net-worth individuals. The company's platform allows users to build and manage customized portfolios of individual stocks and ETFs, with a primary focus on its direct indexing and automated tax-efficiency features, such as tax-loss harvesting. Frec aims to provide a powerful, low-cost alternative to traditional wealth management. Its brokerage services are offered through its wholly-owned subsidiary, Frec Securities, LLC, which is a registered broker-dealer with FINRA and a member of SIPC.