FloodFlash

Founded by Adam Rimmer and Ian Bartholomew, FloodFlash was created to address the significant issue of underinsurance for flood risk. The company offers a unique type of parametric insurance where a policy pays out a pre-agreed, fixed sum automatically when a custom-built sensor, installed at the insured property, detects that floodwaters have reached a pre-selected trigger depth. This model is designed to provide fast, no-loss-adjustment payouts, often within 48 hours of a flood, enabling clients to recover more quickly from catastrophic events.