Ems Invest positions itself as a global online trading platform providing access to financial markets for retail clients. The company offers trading services through CFDs, allowing users to speculate on the price movements of various instruments like currency pairs, cryptocurrencies, company shares, market indices, and commodities. It emphasizes its use of technology to provide a stable and accessible trading environment, offering different account types to cater to varying levels of trader experience. The company is registered in St. Vincent and the Grenadines, a common offshore jurisdiction for online brokers.