embark group

Embark Group is a financial services business specializing in providing digital platforms and services for the long-term savings and retirement market in the UK. The company offers a range of products including Self-Invested Personal Pensions (SIPPs), Individual Savings Accounts (ISAs), and General Investment Accounts (GIAs). Its business model is primarily B2B2C, serving financial advisers, wealth managers, and institutional partners who use Embark's platform to manage their clients' investments. Originally a fast-growing fintech, Embark Group was acquired by Lloyds Banking Group in February 2022 to enhance Lloyds' wealth management and retirement offerings.