Embankment

Embankment is a financial firm that specializes in providing non-dilutive growth capital to business-to-business (B2B) Software-as-a-Service (SaaS) companies, primarily in the UK and Europe. Founded as an alternative to traditional venture capital, the company offers flexible funding based on a company's recurring revenue. This model allows founders to finance growth initiatives—such as expanding sales teams, developing products, or entering new markets—without giving up equity or board control.