Founded in 2014, DivideBuy is a UK-based "Buy Now, Pay Later" (BNPL) technology company that provides interest-free point-of-sale financing for consumers. The company partners with online and in-store retailers to allow customers to split payments for purchases over a period of months, without fees or interest. Its mission is to make larger purchases more manageable and affordable for shoppers. In February 2023, DivideBuy was acquired by the UK digital bank, Zopa Bank, to enhance Zopa's suite of financial products and integrate BNPL services into its offerings.