DeadHappy

Founded in 2013, DeadHappy is a technology-focused life insurance provider with a mission to change attitudes towards death and make discussing and purchasing life insurance a more straightforward and less morbid process. The company operates on a direct-to-consumer model, allowing customers to easily apply for and manage their policies online in minutes. Known for its provocative branding and "deathwish" feature—where policyholders can specify unique and personal wishes for their payout—DeadHappy aims to make life insurance simpler, more accessible, and more affordable for a younger demographic.