Capiter

Founded in 2020 by Mahmoud Nouh and Ahmed Nouh, Capiter was a technology company that aimed to revolutionize the traditional retail market in the MENA region. Its platform provided a marketplace for small merchants to order inventory directly from FMCG producers, wholesalers, and suppliers, offering transparent pricing and reliable delivery. The company also integrated financial services, offering credit and digital payment options to retailers. After raising a significant $33 million Series A round in 2021, the company faced major internal turmoil. In September 2022, the board of directors removed the co-founders amid allegations of financial misconduct, and the company subsequently ceased operations.