blu Bank

blu is the digital banking arm of PT Bank Digital BCA, a subsidiary of one of Indonesia's largest private banks, PT Bank Central Asia Tbk (BCA). Launched in July 2021, blu was created to cater to the digitally-savvy generation by offering a branchless, mobile-first banking experience. Its mission is to provide simple, secure, and reliable financial solutions that are integrated into customers' daily lives, covering everything from savings and transfers to payments and financial planning, all within a single application.