bankfacil

Founded in 2012 as Bankfacil by Sergio Furio, the company initially operated as a digital marketplace for financial products. In 2017, it pivoted its business model to focus on being a direct lender for asset-backed loans and rebranded to Creditas. The company's mission is to reduce the high interest rate burden for consumers in Latin America by offering more affordable credit products, such as home equity loans, auto equity loans, and payroll-deducted personal loans. Creditas operates as a technology-driven financial institution, using data and a proprietary credit-scoring platform to streamline the lending process and provide a better customer experience.